Ebook Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market, by Acha Leke
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Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market, by Acha Leke
Ebook Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market, by Acha Leke
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Review
"This is a truly disruptive book, suggesting that today's ambitious entrepreneurs look not to space or silicon but to the savannah." -- Publisher's WeeklyAdvance Praise for Africa's Business Revolution:Christine Lagarde, Managing Director, International Monetary Fund--"Africa's Business Revolution is a thought-provoking read that confronts many of the myths about Africa and provides a strategic guide to navigating an incredibly dynamic and diverse continent. Africa is experiencing a historic demographic change and I cannot think of a more opportune time for us all to consider the possibilities arising from this transformation."Tidjane Thiam, CEO, Credit Suisse--"Africa is not a special continent sitting on a different planet. It presents huge opportunities here and now, and many companies and entrepreneurs are already going after them successfully. This book is a major step in normalizing the way the business world looks at and thinks about Africa."Aliko Dangote, President and Chief Executive, Dangote Industries Limited--"A powerful and compelling guide that captures practical know-how for doing profitable and socially impactful business in Africa. This book reaffirms my conviction that Africa is the best-kept secret for a profitable and fulfilling business enterprise."Mo Ibrahim, Founder and Chairman, Mo Ibrahim Foundation--"Africa is a billion-person market on the cusp of transformative growth--yet until now little has been published on how global businesses can be part of this exciting story. Africa's Business Revolution fills that gap: it weaves together the authors' rich experience with the perspectives of some of Africa's most successful business leaders."Penny Pritzker, Founder and Chairman, PSP Partners; former United States Secretary of Commerce--"This is a must-read for any global business leader looking for opportunities to deliver outsize returns to stakeholders while also meeting Africa's huge unmet demand for goods and services."David M. Rubenstein, Co-Founder and Co-Executive Chairman, The Carlyle Group--"The last great emerging market is Africa. For those investors interested in learning why the market offers enormous opportunities over the coming decade, Africa's Business Revolution is an indispensable guidebook."
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About the Author
Acha Leke is chairman of McKinsey & Company’s Africa practice. Leading the firm’s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends.Author social media/website info: mckinsey.com/our-people/acha-leke, za.linkedin.com/in/achaleke, twitter.com/achaleke?lang=en, mckinsey.com/our-people/mutsa-chironga, za.linkedin.com/in/mutsa-chironga, twitter.com/mckinseyafrica/status/674900132610093056, mckinsey.com/our-people/georges-desvaux
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Product details
Hardcover: 256 pages
Publisher: Harvard Business Review Press (November 20, 2018)
Language: English
ISBN-10: 1633694402
ISBN-13: 978-1633694408
Product Dimensions:
6.4 x 1.2 x 9.3 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#41,644 in Books (See Top 100 in Books)
Somewhat too much water in text
I love the clear and concise editing of the information. Also the direct approach of the facts.
Very insightful ...takes you closer to the biggest continent and its potential and current business environment, challenges and opportunities. Highly recommended.
As Acha Leke, Mutsa Chironga, and Georges Desvaux explain, "The idea for this book was sparked from a challenge from Harvard Business Review Press, who told us that there was a need for a comprehensive book on the African business opportunity by people with deep experience on the continent.It is noteworthy that, as the Forum on China-Africa Cooperation (FOCAC) opened, President Xi Jinping announced that China will be providing $60 billion in financial support to Africa. President Xi gave the following breakdown for the partial distribution of funds: $20 billion in credit lines, $15 billion in grants, interest-free loans and concessional loans, and $10 billion in investment financing. This support will come in the form of government assistance and investment.These are among the passages that caught my eye, also shared to suggest Leke, Chironga, and Desvaux's coverage. First, the extraordinarily informative Figures inserted in Part One, Chapters 1 and 2:o 1-1: The numbers highlight Africa's acceleration -- and the opportunity for business (Page 10)o 1-2: Most companies see Africa as a major growth market (13)o 1-3: Africa's 700 largest companies earn a combined $1.4 trillion in revenues (19)o 1-4: Nearly half of Africa's big firms are based in South Africa (21)o 2-1: Megatrends create big opportunities for business (39)o 2-2: Africa's cities are rapidly growing (42)o 2-3: Africa could double its manufacturing output in a decade (51)o 2-4: Most African countries lag other emerging markets in infrastructure (59)o 2-5: Africa is the world leader in mobile money (78)These and other Figures consolidate a wealth of valuable material within a single page. This will facilitate, indeed expedite frequent review of key points later.The experience of fast-growing businesses across the continent reveals four key innovation practices that should be at the heart of any strategy:1. Create products and services that fulfill Africa's unmet needs. (Pages 114-117)2. Rethink your business model to truly engage with your customers. (118-121)3. Get lean to drive down cost and price points. (121-123)4. Harness technology to unleash the next wave of innovation. (123-125)Be sure to check out "How to Win in Africa: A Strategic Guide" (Pages 29-33) and the navigation tools in Chapter 3."To turn white space into gold -- for shareholders and customers alike -- companies must be ready to rethink their products, services, markets, and business models. For forward-looking businesses, that makes Africa one of the world's most exciting arenas for innovation."These are the four cornerstone practices that Leke, Chironga, and Desvaux recommend:1. Take a long-term view and ride out short-term volatility. (Pages 135-139)2. Diversify by building a balanced portfolio across countries or sectors. (139-144)3. Integrate up and down your value chain. (144-147)4. Understand local context and claim a place at the table with governments. (147-154)All of the most successful businesses on the continent share one characteristic: "a sober view of Africa's challenges and a mindset that allows them to work around them -- and see the business opportunities buried in them."In this brilliant book, Acha Leke, Mutsa Chironga, and Georges Desvaux explain how to map an Africa strategy, innovate a business model, build resilience for the long term, and unleash Africa's talent. That said, it would be a fool's errand to attempt to adopt and then adapt all of their all of their suggestions and recommendations. Each reader must determine which of the material in the book is most relevant to their organization's needs, interests, resources, cultural values, and strategic objectives.Perhaps the right decision is not to become actively engaged in efforts to achieve business success with a substantial presence in Africa; rather, to help other companies do so.
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