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Resonate: For Anyone Who Wants To Build An Audience, by Alex Wolf
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From the Back Cover
"Alex Wolf is shaping the way we envision the new business person." - Entrepreneur Magazine "Keeping an eye on trends to predict which products, technologies and services will pop in the marketplace is this avowed futurist's stock in trade." - Adweek Magazine A must-have for any creative who has the courage to be heard." - Daniel DiPiazza, Best Selling Author
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About the Author
Named as one of the "Top 100 Most Creative People in Business" by Fast Company Magazine, Inc.'s "Top Creative Entrepreneurs In Marketing and Media," and Adweek's "Top 20 Influencers Who Radiate Creativity & Get Everyone Talking," there's no advice Alex Wolf gives that even the most powerful CEOs can resist taking into consideration.
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Product details
Paperback: 186 pages
Publisher: Independently published (April 18, 2018)
Language: English
ISBN-10: 198090443X
ISBN-13: 978-1980904434
Product Dimensions:
5 x 0.5 x 8 inches
Shipping Weight: 9.3 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#263,064 in Books (See Top 100 in Books)
The title of this book is the reason I finished it the day I received it in the mail! I RESONATED so much that I stayed up all night because the words FELT good. This book is rich in personal experiences from Alex, research on resonance as a concept, and witty humor. Even if you aren’t trying to build an audience, this book will benefit you. It gives you an insight into understanding why you care about the things that you do as a human being. Alex explains that this isn’t a book specifically about marketing but, human nature and I think she hit it right on the nail. I highly recommend this to anyone who wants to understand why they get goosebumps and feel moved as well as to the creatives who want to connect with their audience more. Alex’s tone is intelligent, funny, strong, and approachable. You don’t feel like you’re being talked at but rather, talked with -- there is vulnerability and honesty. It feels like you're in a Brooklyn café talking to her about the mystery and allure of resonance. Her words are unfiltered and clear yet striking. This is a real treat for your soul!
I’m 28 and have always acknowledged I had “artist traits†but after reading this book I admit I’m just down to my bones an artist. I published my first book 2 years ago and after being frustrated with outline I started over and typed the entire thing in a week. I used to think the urgency came from launching my book around me birthday to get more sales, around Thanksgiving where people would be around family and share the launch; but I wrote it and published it in a week because the artist in me wouldn’t allow me to go another week without sharing me story. This book confirmed a ton for me. I don’t have to be all business man where I’m skilled in operations and leadership or all artist where I’m skilled in words and correlations. But I can be a business/artist-person thingy as Alex puts it. In a world that’s so noisy; read this book to provide extreme clarity articulated in an intellectually swaggy way!
From the moment I picked up, “Resonate.†I found myself lacking the willpower to put it down. It had me laughing and nodding throughout as if Alex Wolf and I we were having an actual tabletop conversation, with her teaching so much from the stories she tells subsequently creating a true readers experience. Alex Wolf RESONATES with her readers using a certain mastery that only she can express so eloquently. She does an excellent job of breaking down the human condition and explaining it universal terms, all while guiding us down a path towards becoming better human brands and human beings. Alex’s amalgamation of thoughts and principles has been so finely molded into this book and resulted in what could come to be called a millennial branding-manifesto and a creatives guide to building an audience.
I recommend this book to anyone wondering how tf to use their social media. We’ve outgrown the picture perfect fakeness we’ve tried to paint as our lives. Alex explains that and then she also explains how to be authentic and build true engagement through social (not just mindless followers). It’s simple truths from a millennial perspective in the context of now.
I love how humble Alex is in her book. She really makes you realize how this digital age takes a toll on our everyday life interactions. She teaches you how to authenticly build an audience and be your honest passionate self. This book is a news flash!
Unique and fresh take on entrepreneurship. Very empowering.
Beautiful and very engaging. Found myself going through this book in less than a week. Really provided perspective for how to approach being a creative who wants to connect with fans who will appreciate the art.
Simply put.... the final push in a series of life's nudges to live in my truth and share my heart with anyone who will listen.. and letting my voice and expressions be enough.
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